Cassendra Doole

Hello!

My name is Cassendra Doole and to get right down to it, I am currently handling all things PR for the National Development Bank PLC. However, before I got into PR, I dabbled in quite a lot of fields (currently freelancing in some of them as well). 

For instance, right after I sat for my Advanced Level examinations, I joined a Bridal Salon and collaborated with quite a few hotels for event management - mainly weddings. In the meantime, I also completed my Diploma in Multifaceted Journalism and subsequently joined the Ceylon Today newspaper as a Journalist. 

In less than a month after I joined the CT Team, I was given the chance to become the lead journalist to cover the Pope's visit to Sri Lanka in 2015, where I met with journalists and reporters from around the world. 

Thanks to my insane ability to multi-task I also freelanced as a writer for Roar Media. To completely round off my work experience, I also worked at MTV/MBC as a news reporter for Yes FM and Legends during my internship.

In 2016 I was the only English Journalist from print media to join then Prime Minister Ranil Wickremesinghe on his trip to Davos, Switzerland for the World Economic Forum. 


I have over seven years of experience in industries varying from banking to publishing to management and advertising. I have strengthened and expanded my skills with the experience I have working in various fields including news journalism, content writing and PR writing. I also dabble in a bit of compering for various events.

Most recently, I collaborated with the Men in Whites Navy Veterans, CENORA and Oceanlink Sea Services to start an ocean-based e-magazine with the intention of spreading knowledge about the ocean as a whole from pollution to conservation of all marine life.

I'm not a complete workaholic though, because I do love to read (that's an understatement) in my spare time. I also love watching movies and TV series, with Supernatural, Avatar: The Last Airbender, and Big Bang Theory being among some of my favourites. 

I believe that every experience you get is to be embraced and learnt from and friends are some of the most important individuals in a person's life. I also believe that happiness needs to be wholeheartedly experienced and sadness never remains for long.

That is me, in a nutshell. 

And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.

Sylvia Plath